Case Study: Discount Electronics achieves 152.9% revenue growth, $100K savings and PCI compliance with BigCommerce

Discount Electronics Saves $100,000, Remains PCI Compliant with BigCommerce

Discount Electronics, a 20+-year seller of used and refurbished Dell laptops that shifted from multiple stores to an online-first model, needed a secure, scalable ecommerce platform after PCI compliance failures and a hacked custom site. They evaluated Magento and Shopify but found them unsuitable and sought a reliable, PCI-compliant solution that worked across devices and browsers.

They migrated to BigCommerce, gaining 24/7 PCI compliance, consistent cross-device UX, and an expedited Amazon Pay checkout. The switch saved the company $100,000, drove 152.9% revenue growth year‑over‑year, increased conversion by over 10% with Amazon Pay, and lifted average order value by 58.5%.

Discount Electronics

Rick Culleton

CEO