Case Study: Di Bruno Bros achieves 63% conversion lift and $1.5K/month hosting savings with BigCommerce Enterprise

Di Bruno Bros. grows gourmet gift sales on BigCommerce Enterprise

Di Bruno Bros., a 75‑year‑old Philadelphia gourmet food retailer and early ecommerce adopter, faced an expensive, unwieldy online platform by 2014 that relied on heavy custom code and delivered a poor mobile experience despite 40% of traffic coming from mobile. The company needed a modern, scalable storefront that reflected its in‑store quality and could keep pace with digital trends.

Partnering with Groove, Di Bruno Bros. migrated to BigCommerce Enterprise and launched a responsive, feature‑rich site with faster updates and less custom development, saving about $1.5K/month in hosting. The new store boosted conversion by 63%, lifted online sales 6.5%, increased orders 9%, and improved engagement across devices.

Di Bruno Bros

Janeane Tolomeo

Marketing and Content Manager