Case Study: DESTACO boosts leads and search performance with BigCommerce

Destaco boosts leads by 65% with BigCommerce

Destaco, a company specializing in industrial automation and workholding solutions, faced significant ecommerce challenges. They struggled to manage nearly a million SKUs using inefficient manual spreadsheets and uploads. Their outdated, slow storefront made it difficult for their engineer customers to find the precise technical data, specifications, and CAD files required for purchasing decisions. To address this, they partnered with the vendor BigCommerce.

The solution implemented with BigCommerce involved centralizing product data in a PIM system and integrating it via APIs. BigCommerce's platform also allowed for the seamless integration of third-party CAD configurators and an AI-powered chatbot to improve product discovery. This resulted in a 65% increase in leads, a 73% improvement in page load speed, and an 18.7% boost in search rankings, creating a scalable foundation for future growth.

Destaco