Case Study: Designerie achieves stronger B2B growth with BigCommerce

Designerie Builds a Future with BigCommerce

Designerie, a luxury European furniture importer and exporter, needed an ecommerce platform that could support both B2B and B2C sales as it scaled. On Shopify, it lacked wholesale features, customer group pricing, and the backend control needed to manage product data and brand pages efficiently. The company chose BigCommerce, using B2B Edition and multi-storefront capabilities to better serve trade customers and streamline operations.

BigCommerce helped Designerie launch a premium B2B experience with faceted search, quoting tools, and custom pricing while still preserving a B2C-style shopping journey. The company also added a HubSpot integration and centralized inventory across storefronts, improving sales visibility and catalog management. With BigCommerce, Designerie increased online B2B orders by 57% and grew revenue by 36%, while creating a more seamless experience across both storefronts.

Designerie

Brendan McCarthy

Owner and Managing Director