Case Study: Decibullz achieves 30% conversion lift and 80% faster site load times with BigCommerce

Decibullz amplifies conversions after migration to BigCommerce

Decibullz, a maker of thermo-fit custom earphones and hearing protection founded by Kyle Kirkpatrick, sells in over 2,000 retail locations and online. As the brand scaled, WooCommerce could no longer support their needs — pages averaged ~6 second loads, plugins caused downtime, and the team needed a more reliable, high-performance platform to support growth and integrations.

Decibullz migrated to BigCommerce (with design help from DIGITLHAUS) to gain faster load times, guaranteed uptime, and easy app-driven functionality like coupon management and Google Shopping. The switch cut page loads to ~1.2 seconds (an 80% improvement), lifted conversion rates by 30%, simplified maintenance, and strengthened direct sales and retail channel opportunities.

Decibullz

Clay Lyell

Marketing Manager