Case Study: Dazadi achieves scalable growth toward $100M+ with BigCommerce

Dazadi Leverages BigCommerce to Surpass $100M Revenue

Dazadi is a family‑owned online retailer of fitness and furniture with $22M in annual revenue and more than 10,000 SKUs. After years on an underpowered open‑source platform and heavy reliance on marketplaces like Amazon, the team struggled to market directly to customers, increase loyalty and AOV, and manage complex freight shipping — limitations that stalled their growth ambitions.

Dazadi moved to BigCommerce because it provided built‑in features (about 98% of their needs), robust freight support and extensible APIs to sync with their ERP without relying on fragile plugins. The switch streamlined operations, enabled a customer‑focused webstore and multichannel strategy, and positioned the company to scale, improve marketing and pursue international expansion as it targets much larger revenue milestones.

Dazadi

Jason Boyce

Co-Founder and CEO