Case Study: CuttingBoard.com achieves 220% revenue growth and automated personalization with BigCommerce

CuttingBoard automates personalization, saves time to grow 220% with BigCommerce

CuttingBoard, a culinary products company founded by Grant Yuan, needed an ecommerce platform that could scale quickly as the business moved from 30–40 SKUs to 300+ and expand across channels like Amazon and eBay. The team wanted out-of-the-box functionality to avoid heavy customizations, reduce manual order management, support product personalizations, and improve conversion without slowing growth.

They chose BigCommerce for its built-in features and integrated Skubana for centralized, automated order and fulfillment management. Using BigCommerce’s discounts, cart-abandonment tools, and product personalization, CuttingBoard saved time, boosted conversions and AOV, and achieved 220% revenue growth since launch, 48% year‑over‑year revenue growth, and a 13% YoY increase in AOV.

CuttingBoard.com

Grant Yuan

President