Case Study: Closet London achieves 20% revenue growth with BigCommerce

Closet London Makes a Statement With Custom Online Shopping Solution

Closet London, a long-running women’s apparel brand, needed a more scalable way to manage rapid growth and increasingly complex back-end operations. Its team was spending too much time on manual website tasks like promotions and price updates, so it chose BigCommerce to replace its previous platform and support a more flexible, easier-to-use ecommerce setup.

BigCommerce helped Closet London launch a new online store in just four months, including a complex ERP integration, stronger mobile performance, and easier content and promotion management through integrations like Shogun and Trustpilot. The results included a 20% increase in revenue since launch, a 15% rise in conversion rate, and a 50% increase in sales year over year, with mobile sales up 65% and mobile conversion up 25%.

Closet London

Jigna Patel

Head of Ecommerce