Case Study: Carolina Panthers achieves 83% mobile conversion lift and 37% overall conversion boost with BigCommerce

Carolina Panthers Launch BigCommerce Site, See Immediate Conversion Boost

The Carolina Panthers partnered with Delaware North and BigCommerce design agency EYStudios to redesign their online store for the 2016 NFL season, with a particular challenge to improve the mobile and tablet shopping experience so fans could easily find items and complete checkout from any device.

Using BigCommerce’s cloud-based, responsive platform and EYStudios’ mobile-first design, the new site delivered faster page loads and a streamlined checkout. The relaunch produced an 83% increase in mobile conversion rate, a 37% rise in overall conversions and a 16% drop in bounce rate, plus Google Trusted Store status and strong customer reviews.

Carolina Panthers