Case Study: CBD brand Canvas 1839 achieves faster development and headless, CBD-friendly ecommerce with BigCommerce

Canvas 1839 - Customer Case Study

Canvas 1839 is an Austin-based maker of high-quality CBD creams and lotions navigating the complex and shifting legalities of selling cannabidiol online. Rapid growth exposed limitations with their Shopify setup—particularly restrictions around payment providers and platform tooling—that constrained both business operations and technical flexibility.

They rebuilt on BigCommerce using a headless approach and a Gatsby-powered PWA, enabling developers to use React and GraphQL while marketers manage content more easily. The move delivered a CBD-friendly SaaS foundation plus faster, more efficient development and marketing workflows, with strong early customer reception and greater confidence in meeting future platform challenges.

Canvas 1839