Case Study: FUGOO achieves 300% YoY growth and top Google organic placement with BigCommerce

Business goal Building a big brand in a crowded market

FUGOO, a 13-person startup making “go anywhere” Bluetooth speakers led by industry veteran Gary Elsasser, faced the challenge of launching a new consumer electronics brand into a crowded market dominated by well-funded incumbents. With a limited budget and an aggressive 60-day timeline to coincide with CES, the company needed to build credibility, generate buzz and drive sales without the benefit of existing brand recognition.

FUGOO partnered with BigCommerce and branding agency Magnetic Creative to build a fully customized, SEO-optimized store in 60 days, integrated Zendesk for customer support, and executed PR and targeted digital campaigns. The site helped secure positive CES coverage, first-page organic search placement, and distribution in 1,200+ retail locations including Best Buy; the company forecasts 300% year-over-year revenue growth and plans product and international expansion.

FUGOO

Gary Elsasser

CEO, FUGOO