Case Study: Burrow achieves a 30% conversion lift and 50% faster site performance with BigCommerce

Burrow Gets Cozy With New Ecommerce Platform

Burrow, founded by two business-school students to simplify furniture shopping with modular, ship-in-a-box sofas, quickly outgrew its original ecommerce setup. As the brand expanded into multiple products, channels and vendors, it faced limitations around promotions, split orders across warehouses, multi-fulfillment shipping and the need for more flexible, headless capabilities — all while staying cost-conscious.

Burrow migrated to BigCommerce’s headless platform, using BigCommerce’s API guidance to launch in six weeks and integrate its OMS, AfterShip, Unboxed and other tools to handle split shipments, real-time updates, promotions and a headless CMS. The move reduced maintenance, accelerated product launches and improved performance, delivering a 30% increase in conversion rate, a 4% rise in average order value and a 50% boost in site speed and performance within two months.

Burrow

Kabeer Chopra

Co-Founder and CPO