Case Study: BPI Sports achieves 207% revenue uplift with BigCommerce

BPI Sports sees 207% revenue uplift with BigCommerce

BPI Sports, a leading supplement brand long reliant on retail partners, faced fierce competition from fast-moving direct-to-consumer startups and was held back by a custom ecommerce stack that required heavy development for basic features. Their challenge was to move faster, run sophisticated promotions without reinventing the wheel, and improve fraud protection — things their legacy platform (and plugin-heavy alternatives) made difficult and slow.

Moving to BigCommerce gave BPI Sports built-in flexibility for complex discounts (BOGOs, cart- and product-level offers), integrated fraud protection with Signifyd and order controls via Stitch Labs, and eliminated constant custom development. The switch produced immediate gains: 207% increase in revenue, 71% rise in ecommerce conversion rate (desktop conversion +134%), 90% more organic traffic, and sizable uplifts across devices (mobile revenue +120%, tablet +77%).

BPI Sports

Bill Maroulis

Digital Strategy Director