BigCommerce
228 Case Studies
A BigCommerce Case Study
Bohemian Traders, founded by Emily Berlach, grew from a one‑off jacket sale into one of Australia’s leading online fashion brands but outgrew its early platforms: BigCartel began crashing and Volusion proved too limited. The team needed a scalable, analytics‑driven platform that could handle hundreds of products, thousands of SKUs, high traffic from social channels, and a smoother checkout and shipping flow.
Switching to BigCommerce — plus partner enhancements from Intuit Solutions and integrations like StarShipIt, PayPal Braintree and ZipPay — gave them robust analytics, customer segmentation, streamlined checkout and one‑click app integrations. The result: reliable handling of large SKU counts, major gains in performance and marketing efficiency, and strong growth (166% YoY revenue, 309% customer growth and 17,000+ orders processed).
David Berlach
CEO