Case Study: The Smart Baker achieves 2,000% traffic growth, doubled conversions and $15K in savings with BigCommerce

Bigcommerce’s powerful, user-friendly solution helps a rising company scale while cutting costs

The Smart Baker, a growing maker of cooking tools run by Daniel and Stephanie Rensing, needed to move off Etsy and launch a branded site quickly after a Food Network Magazine feature. Building and maintaining a custom ecommerce site proved costly and time-consuming, so they sought an affordable, scalable, no-code platform with built-in ecommerce features, shipping quotes, coupons, automated order emails, and easy integrations.

They chose BigCommerce for its user-friendly interface, 24/7 support, and ecosystem of apps, enabling rapid setup and in-house site management. Within three months traffic grew 2,000% and conversion rate doubled, they saved about $15,000 in the first year, and continued to see sustained conversion improvements as their business scaled.

The Smart Baker

Daniel Rensing

Co-owner