Case Study: Rock Bottom Golf achieves growth in AOV, new users, and site visits with BigCommerce

BigCommerce Puts Rock Bottom Golf in the Zone

Rock Bottom Golf, a golf equipment retailer founded by Tom Rath, needed an eCommerce platform that could scale beyond Yahoo Stores and better support its discount and outlet business. The company chose BigCommerce for its stronger integrations, easier catalog and promotion management, and more flexible features for growing site complexity.

BigCommerce helped Rock Bottom Golf launch custom experiences like golf ball personalization, club customization, and an online trade-in program, while also enabling app integrations through its open API. The impact was measurable: a 22% increase in average order value, a 27% increase in new users, and a 16% increase in site visits, with BigCommerce supporting continued growth and new revenue channels.

Rock Bottom Golf

Kevin Reester

Chief Technology Officer