Case Study: Skullcandy achieves 146% revenue growth and global ecommerce scale with BigCommerce

BigCommerce helps Skullcandy turn up the volume

Skullcandy, the global audio brand founded to make music more accessible for active, youthful consumers, needed a more agile, affordable ecommerce platform to keep pace with its audience. Its legacy solution (Salesforce Commerce Cloud) was expensive, inflexible, and required heavy reliance on third‑party developers, so the company evaluated options and selected BigCommerce for versatility, internal control, and a better customer experience.

By moving to BigCommerce, Skullcandy used open APIs, ready integrations (Yotpo, Klaviyo, social shopping) and simple admin controls to reduce developer overhead, launch seven international sites in six months, and scale transaction volume reliably. The migration drove major gains year‑over‑year (Jan–Mar 2021 vs Jan–Mar 2020): site traffic +104%, revenue +146%, and conversion rate +50%, while lowering platform costs and speeding time to market.

Skullcandy

Mark Hopkins

Director of Information Technology