Case Study: Shabby Apple boosts conversions and cuts maintenance with BigCommerce

Bigcommerce helps a retro apparel company increase revenue recover lost sales and improve their brand

Shabby Apple, a women’s retro apparel brand, was crippled by a year of Magento glitches, frequent checkout interruptions and high maintenance overhead that caused major conversion drops and a poor customer experience. Missing features, a subpar checkout and limited support left the team spending too much time on technical issues instead of growing the business.

Working with Bigcommerce and partner IntuitSolutions, Shabby Apple migrated to Bigcommerce Enterprise and implemented out‑of‑the‑box tools (abandoned cart recovery, product reviews), a customized one‑page checkout and 24/7 support. The new site launched 44% faster, page loads improved 81%, conversions rose 12%, abandoned carts fell by more than 10%, and email subscriptions grew 10% in three months — enabling the team to focus on sales and brand experience.

Shabby Apple

Brian Antczak

Co-Founder, IntuitSolutions