Case Study: Pink Lily Boutique achieves $1M in monthly sales with BigCommerce Enterprise

Bigcommerce Enterprise helps fast-growing fashion brand reach $1 million in monthly sales

Pink Lily Boutique, founded by Tori and Chris Gerbig, grew out of early success selling fashion on marketplaces like eBay and Etsy but needed a branded site and scalable infrastructure to become a market leader. The challenge was to move off marketplaces, handle rapidly increasing traffic and order volume, and streamline time-consuming fulfillment processes while continuing fast growth.

By relaunching on BigCommerce Enterprise—with flexible templates, transparent pricing, a dedicated account manager and integrations like ShipStation and InStockNotify—Pink Lily automated fulfillment and scaled operations. The store saw a 40% sales lift in the first month, sustained ~10% month-over-month growth, now attracts ~20,000 daily visitors, processes 600+ orders per day and exceeds $1 million in revenue each month.

Pink Lily Boutique

Chris Gerbig

Co-Founder