Case Study: Berlin Packaging achieves simplified B2B operations and a 27% conversion lift with BigCommerce

Berlin Packaging simplifies B2B complexity on top of BigCommerce APIs

Berlin Packaging, a family‑run container supplier since 1938, needed to modernize a complex B2B operation that includes 200+ partner vendor locations, extensive drop‑shipping and a proprietary IBM iSeries ERP. After evaluating platforms like Magento and WebSphere, the company sought a solution that could handle specialized item attributes, custom inputs, ERP integration and bespoke shipping/handling while improving usability and reducing cost.

Working with Americaneagle.com on BigCommerce, Berlin Packaging used the platform’s open APIs and custom fields to build on‑premise‑style integrations—syncing carts, POs, credit limits and balances with their ERP and streamlining vendor coordination. The result: a better user experience and measurable business impact, including a 27% year‑over‑year increase in conversion rate, 21% more web leads and a 2,696% rise in time on site.

Berlin Packaging

Chris Hiller

General Manager