Case Study: Beer Cartel achieves 300% sales growth and 400% traffic increase with BigCommerce

Beer Cartel brews 300% sales growth with scalable platform and integrated tools for maximum efficiency

Beer Cartel, founded in 2009 by Richard Kelsey, grew from a small subscription business into Australia’s largest craft beer retailer with over 1,000 SKUs and a popular brick-and-mortar store. Faced with limited functionality from early ecommerce platforms, the company needed a scalable, customizable solution to manage rapid inventory growth and support omnichannel sales.

Migrating to BigCommerce in 2015 and integrating Mailchimp, Zapier and Justuno gave Beer Cartel the automation, omnichannel features (online purchase with in-store pickup, gift cards) and developer flexibility it needed. The results: traffic up 400%, sales and orders up more than 300% YoY, and a 650% increase in the email database, while operations became more efficient and ready for further innovation.

Beer Cartel

Richard Kelsey

Owner