Case Study: Bavarian Clockworks achieves 172% traffic growth and higher conversions with BigCommerce

Bavarian Clockworks sees 172% increase in traffic selling its timeless product on BigCommerce

Bavarian Clockworks is a US‑based, family‑owned shop founded by Robert Ellis to sell certified Black Forest cuckoo clocks in an underserved ecommerce niche. As his first online business, he needed a platform that would let him build a distinctive store, improve conversions, and outrank larger competitors through SEO and content.

Ellis chose BigCommerce for its built‑in features, marketplace apps (including a one‑page checkout), easy theme customization, strong support, and SEO tools; he also built a detailed Resources section and leveraged customer reviews. The result: a 172% increase in site traffic, 95% more customers and 79% higher revenue, with fewer abandoned carts and stronger search visibility.

Bavarian Clockworks

Robert Ellis

Owner