Case Study: B-Wear Sportswear achieves 162% revenue growth and 81% site traffic increase with BigCommerce

B-Wear Sportswear Finds Ecommerce Fit with BigCommerce

B-Wear Sportswear, a retail brand launched by 5B’s Inc. out of a large embroidery and screen-printing operation, moved from two successful brick-and-mortar stores to online sales in 2018 to expand reach and future-proof the business. The company needed an ecommerce platform that was affordable, easy for both customers and staff, and able to scale and integrate marketing and support tools—requirements that became critical when the COVID-19 pandemic forced rapid shifts in product and marketing strategy.

B-Wear chose BigCommerce for its pricing, no per-order transaction fees and a user-friendly backend plus integrations (live chat, Sumo, Trustpilot, Facebook Shop) that streamlined marketing and fulfillment. The platform supported rapid growth—building a 200,000-email list, earning 12,000 five-star reviews and a 4.9 Trustpilot rating—and delivered strong results: a 5.19% conversion rate, 162% increase in revenue and 81% increase in site traffic while enabling quick pivots to positive messaging and face-covering products during the pandemic.

B-Wear Sportswear

Shane Biles

Marketing Manager