Case Study: Awesome GTI achieves 96% revenue growth and launches a B2B channel with BigCommerce

Awesome GTI Migrates From Magento, Leverages BigCommerce to Launch B2B Channel & Grow 96%

Awesome GTI, a specialty retailer of Volkswagen and Audi performance parts founded in 1989, outgrew its Magento storefront as SKUs and B2B needs expanded. The legacy platform caused data and maintenance headaches that distracted the team from marketing and sales, and Shopify felt too limited for an established business with more than 10,000 SKUs.

Migrating to BigCommerce in a few months gave Awesome GTI a hosted, scalable platform with customer-group pricing, deeper analytics, and integrated customer channels, letting the team focus on growth instead of platform management. Results include a 95.7% year‑over‑year revenue increase, ~15% higher conversion rate, ~17% higher AOV, about 13 million sessions and 4 million pageviews, lower bounce rates, longer sessions, and a successful B2B launch.

Awesome GTI

Wayne Ainsworth

Ecommerce Manager