Case Study: Atlanta Light Bulbs achieves 97% reduction in abandoned cart revenue and 29% YoY order growth with BigCommerce

Atlanta Light Bulbs Leverages BigCommerce to Attract B2B Buyers

Atlanta Light Bulbs, a long-standing lighting distributor that has sold online since 1999, faced intensifying digital competition as B2B buyers—especially millennials—moved to self-serve online purchasing. The company needed more than a basic storefront: it required an integrated, marketing-capable ecommerce platform to deliver a seamless, enterprise-grade buying experience.

They migrated to BigCommerce, integrated it with their Profit 21 ERP, and deployed apps like Quote Ninja, PriceWaiter, RewardCamp and AppMixture to enable instant quoting, negotiated pricing, loyalty rewards and a mobile ordering app. The changes drove strong results: orders rose 29% year-over-year, abandoned-cart revenue fell by 97%, they now manage about 8,700 products on the platform, apps contributed roughly 25% more revenue, and Quote Ninja processed over $100K in 90 days.

Atlanta Light Bulbs

Doug Root

CEO