Case Study: Andie Swim achieves 200% conversion increase and scalable home try-on fulfillment with BigCommerce

Andie Swim Finds Perfect Fit With Home Try On Business

Andie Swim, founded by Melanie Travis, is a direct-to-consumer women’s swimwear brand built around a home try‑on model for custom-designed, American-made one‑piece suits. Early on, the team hit a roadblock: their custom ecommerce setup couldn’t reliably place the 3–4 week credit‑card holds required for the try‑on program and wouldn’t scale, so they needed a more robust platform and billing solution.

They migrated to BigCommerce and integrated Rebillia for secure card holds and recurring billing, while using Endicia for shipping and a partner developer to complete the transition. The move unlocked flexible integrations, stronger analytics and hands‑on support, helping Andie process over 1,000 orders in the first season and drive a 200% increase in conversion rate within three months.

Andie Swim

Melanie Travis

Founder and Chief Executive Officer