Case Study: Rogue American Apparel achieves 75% mobile sales and 6x operational capacity with BigCommerce

A move to BigCommerce triggers mobile growth and improves operational efficiency

Rogue American Apparel, a direct-to-consumer apparel brand, faced stalled growth because its custom-built site wasn’t optimized for mobile, relied on expensive third-party web managers, and was hampered by manual order processing that created an operational bottleneck.

After migrating to BigCommerce Enterprise and launching a responsive, mobile-optimized store with hands-on account support and a ShipStation integration, Rogue saw rapid gains: $208,000 sold in the first 38 days, a 6x increase in order-processing capacity (to ~400 orders/day), sales tripled within months, 75% of revenue now from mobile, and about 35% of lost sales recovered—along with improved margins from reduced partner fees.

Rogue American Apparel

Wes Whitman

President & Founder