Case Study: a large B2B service provider stays ahead of competitors with Big Village

Staying Ahead with Competitive Insights

Big Village worked with a large B2B service provider that needed a better way to stay on top of two key competitors and their product development and innovation activity. The customer’s main challenge was that they were learning about competitive moves too late and often felt one step behind in their market.

Big Village designed and executed a monthly competitive monitoring program using secondary sources including patents, trademarks, company releases, social media posts, and earnings and investor call transcripts. The customer received a monthly deck of innovation-focused insights, helping them anticipate competitor next steps and better prepare launches of their own new services and products, though no specific numeric impact was provided.