Case Study: Sprint achieves a 30% increase in per-customer revenue with Big Village

Customer Acquisition ROI

Sprint wanted to significantly improve its return on marketing spend and understand how consumers exposed to its advertising were behaving across the purchase journey. Big Village helped by using Big Village Connect to combine primary survey data with respondents’ online behavioral data.

Big Village then built bespoke customer segments and modeled mid-funnel socializing and lower-funnel search and conversion behaviors to optimize Sprint’s go-to-market advertising plan. The result was a 30% increase in per-customer revenue versus prior campaigns of similar scale and spend, showing a clear lift in ROI from Big Village’s approach.

Sprint