Case Study: JetBlue creates a more caring digital travel experience with Big Spaceship

JetBlue boosts engagement 71% and adds $5.4M revenue with Big Spaceship

Big Spaceship partnered with JetBlue to develop a more caring and thoughtful digital travel ecosystem. The challenge was to ease traveler pain points and enhance usability across JetBlue's digital properties, reinforcing the airline's brand promise of kindness throughout the customer journey.

The vendor, Big Spaceship, redesigned the website and booking tool with an empathetic, adaptive design system and also reimagined the loyalty program. This solution led to significant results including a 71% engagement rate, a 12% increase in participation, and a $5.4 million increase in revenue for JetBlue.

JetBlue