Case Study: a truck manufacturer boosts dealer digital adoption with BI Worldwide

Truck Manufacturer boosts eCommerce sales by $5M with BI Worldwide

The truck manufacturer faced the challenge of accelerating dealer adoption of its new eCommerce ordering system. To overcome this, they partnered with BI Worldwide, which utilized its GoalQuest platform to motivate and engage sales champions across a complex dealer network.

BI Worldwide implemented a targeted program for 146 assigned champions, creating personalized goals to encourage digital ordering behavior. The solution drove a 90% champion engagement rate, improved eCommerce sales by $5 million for a 24% lift, and delivered a 14:1 return on investment, validating their champion model for digital adoption.