Case Study: a large telecommunications client boosts mobile line sales with BI WORLDWIDE's head-to-head incentive program

Telecommunications Client drives $360 million in incremental revenue with BI Worldwide

A large telecommunications client approached BI Worldwide to create a fun fourth-quarter incentive program aimed at increasing the average number of mobile lines sold per sales agent. Their challenge was to boost sales performance and close out the year strong, moving beyond simple appreciation to drive measurable results.

BI Worldwide implemented a competitive head-to-head sales incentive program using gamification, recognition, and rewards via the Nitro by Bunchball engagement platform. The solution paired teams in weekly matchups, awarding points for individual performance. This strategy led to a 10% increase in inbound close rate, a 14% increase in retail close rate, and a 5% increase in lines per person, generating $360 million in incremental revenue and a 331:1 return on engagement for BI Worldwide's client.

Telecommunications Client