Case Study: a major cruise line boosts employee engagement and sales performance with BI WORLDWIDE

Major Cruise Line boosts engagement with BI Worldwide and achieves 54:1 ROI

A major cruise line faced challenges with low employee engagement and retention, particularly among its sales representatives, which was negatively impacting sales performance. To address this, they partnered with BI WORLDWIDE, which implemented a solution using its Nitro by Bunchball gamification technology.

BI WORLDWIDE designed a global gamification strategy integrated into the client's existing platform, creating weekly and monthly missions and contests. This solution led to a program engagement rate of over 75%, which was 110% above the benchmark. The highly engaged user groups generated $27 million in revenue, delivering an impressive 54:1 return on investment for the cruise line.