Case Study: a major beverage bottler boosts premium brand purchases with BI WORLDWIDE

Major Beverage Bottler boosts take rate to 21% with BI Worldwide

The major beverage bottler faced a challenge in acquiring new customers and winning back lapsed ones for its premium brand, with the goal of shifting long-term purchase patterns and driving incremental revenue. To address this, they partnered with BI Worldwide to employ a multi-channel marketing and customer gifting strategy.

BI Worldwide implemented a push/pull solution that combined a multi-channel awareness campaign for customers with an incentive program for sales reps. This strategy resulted in a 21% promotion take rate, far exceeding the 10% goal. The campaign also successfully shifted purchase patterns, with 15% of participants becoming monthly purchasers and 66% increasing their average purchase volume. BI Worldwide delivered a 36% increase in the weighted average email open rate.