Case Study: International Dairy Queen transforms headquarters culture and boosts recognition with BI Worldwide

International Dairy Queen transforms headquarters culture with BI WORLDWIDE

The customer, International Dairy Queen, faced the challenge of modernizing its brand and transforming its internal culture while increasing collaboration, performance, and innovation during a move to a new headquarters. To address this, they partnered with vendor BI WORLDWIDE for services in employee engagement, including communications and recognition programs, supported by an engagement platform.

BI WORLDWIDE implemented a two-fold solution. They first designed the new office space with branded aesthetics and motivational messaging to inspire a high-performance culture. Secondly, they developed the "WOW" rewards program to celebrate employees and drive behaviors aligned with company values. The result was a successful cultural shift that transformed the headquarters into a visually striking and motivating environment, infusing inspiration into the team's everyday experience.

International Dairy Queen