Case Study: a manufacturer in the plumbing industry increases contractor loyalty with BI WORLDWIDE's Contractor Rewards

a manufacturer in the plumbing industry boosts sales 8% with BI Worldwide

A manufacturer in the plumbing industry faced the challenge of a lack of data on the end customers who were specifying and installing their products, which were sold through wholesalers that also carried competing brands. To address this issue and increase contractor loyalty, they partnered with BI WORLDWIDE and implemented its Contractor Rewards program.

BI WORLDWIDE's solution targeted general contractors and sub-contractors, allowing them to earn redeemable points for purchases. This initiative granted the manufacturer preferred brand status and provided valuable customer data. The results were significant, with sales from program participants increasing 8% more than overall company sales. Specific promotions delivered tens of thousands of incremental unit sales and attracted hundreds of new commercial customers.