Case Study: a major beverage bottler drives incremental revenue and shifts buying patterns with BI Worldwide

a major beverage bottler boosts repeat purchases 53% with BI Worldwide

A major beverage bottler faced the challenge of acquiring new customers and winning back lapsed ones to drive incremental revenue and shift long-term purchase patterns. They partnered with BI WORLDWIDE, which employed a multi-channel marketing strategy and customer gifting service to address this.

BI WORLDWIDE implemented a campaign that used an aspirational gift to encourage trial and repeat purchases. The solution directed operators via QR codes to a central ordering site, with qualifying orders earning a personalized thank you kit. The campaign exceeded expectations, resulting in a 444% increase in promo take rate, with 20% of operators purchasing and earning. Earners bought 53% more than non-earners, and 21% of them exhibited six months of continued purchases.