Case Study: a major automotive company doubles user engagement with BI WORLDWIDE's Bunchball Go

a major automotive company doubles user engagement with BI Worldwide

A major automotive company partnered with BI WORLDWIDE to elevate its central program, which was the focal point for dealership performance and the associate experience. The challenge was to maximize growth and increase customer satisfaction within a community of service technicians and managers that was historically difficult to engage.

BI WORLDWIDE implemented the Bunchball Go gamification platform to drive users to goals on their learning portal. The solution used push notifications, real-time missions, and leaderboards to reward efficiency and drive collaboration. This approach doubled user engagement over initial expectations, with a high percentage of active users engaging with the portal. The flexibility of the Nitro by Bunchball solution also allowed the program to quickly adapt to changing business needs.