Case Study: a large telecommunications client achieves 17:1 ROI and $11 million in revenue with BI Worldwide's travel-themed sales incentive

A large telecommunications client drives $11 million in revenue with BI Worldwide

A large telecommunications client sought to increase sales of its highest margin product among its call center staff. To address this sales team motivation challenge, the vendor BI WORLDWIDE implemented a travel-themed incentive program.

BI WORLDWIDE designed a three-month program where sales consultants earned game plays and drawing entries for meeting weekly targets. This was supported by personalized animated launch materials and a custom daily scorecard. The solution drove a 41% improvement in consultant productivity, generating $11 million in revenue and delivering a 17:1 return on investment.