Case Study: a large beer manufacturer boosts beer sales with BI WORLDWIDE incentives

a large beer manufacturer doubles cases sold with BI Worldwide's 4:1 ROI

The customer, a large beer manufacturer, faced the challenge of motivating its Distributor Sales Representatives to focus on setting up retail displays in order to gain market share in the Economy beer segment. To address this, they partnered with BI WORLDWIDE, which implemented a sales incentive platform called SalesMaker.

BI WORLDWIDE's solution rewarded sales reps with points for submitting verified display claims, which could be redeemed for exclusive merchandise. This program was highly successful, resulting in hundreds of thousands of claims submitted and a doubling of cases sold. The initiative delivered a significant measurable impact, achieving a 4:1 return on investment for the large beer manufacturer.