Case Study: a fast-casual restaurant chain boosts hiring with BI Worldwide

a fast-casual restaurant chain hires 1,400 employees with BI Worldwide after 12,000 RSVPs

A fast-casual restaurant chain struggled with severe staffing shortages across its 1,500 locations following a 70% revenue drop during COVID. To meet renewed demand, it needed to hire 1,000 associates a week but was hindered by weak employer branding and a lack of clearly defined values. BI Worldwide was engaged to help address this challenge.

BI Worldwide helped the company establish four core values to strengthen its employee value proposition and translated these into recruiting messaging. The vendor created a national recruiting-day kit with branded materials and supported the initiative with local advertising and a social media push. The resulting one-day hiring event exceeded its goal by 20%, receiving 12,000 RSVPs. The company made over 2,400 offers and ultimately hired 1,400 new employees, a success that led to new rolling recruiting events for additional divisions.