Case Study: Zendesk achieves faster hiring of 50 SDRs and AEs with Betts Connect

Zendesk hires 50 SDRs and AEs with Betts Recruiting in 2022

Zendesk, a SaaS customer service platform, faced a significant challenge in hiring over 100 account executives (AEs) and sales development representatives (SDRs) in 2022. Its recruiting team was relying on LinkedIn Recruiter and spending over 20 hours per hire, which forecasted a 50% miss on its hiring goals. To find the right candidates, Zendesk partnered with Betts Recruiting.

Using the Betts Connect platform, Zendesk dramatically reduced its time per hire to just one hour and achieved a 40% interview rate. Betts Recruiting's solution, which included Connect Self-Sourcing and Connect Just in Time Talent, resulted in 21 hires within seven months, putting the company on track to make 50 hires in one year. This provided an economical and sustainable model for scaling its sales teams.

Zendesk