Case Study: Gainsight achieves company-wide OKR adoption and cross-functional goal alignment with BetterWorks

BetterWorks Enables Company-Wide OKR Adoption and Process Changes at Gainsight

Gainsight, a 200–500 employee leader in Customer Success Management software, was growing quickly and struggling with inconsistent planning cadences, goals spread across multiple systems, and poor alignment between individual, departmental, and company priorities. As the organization scaled, leaders found it harder to communicate top priorities and ensure day-to-day work connected to strategic goals.

By adopting BetterWorks, Gainsight standardized its goal-setting cadence and used the platform’s best-practice framework to force prioritization and visibility. Leadership now publishes top-level goals company-wide, employee objectives align cross-functionally to those goals, and the clearer process has driven more focused goals, stronger buy-in and measurable execution each quarter.

Gainsight

Nick Mehta

Chief Executive Officer