Case Study: BMW achieves cross-functional alignment and rapid innovation with BetterWorks

BetterWorks Aligns Cross-Functional Teams within BMW

BMW Group Technology USA—part of BMW Group focusing on sustainability, digitalization and emerging vehicle technologies—faced difficulty aligning its many cross‑functional teams. Teams lacked a routine for setting and measuring priorities, goal-related communication was infrequent, and there was no consistent way to document top priorities or track progress, which hindered rapid innovation.

By adopting BetterWorks and the OKR process, leaders and employees began setting measurable quarterly goals, documenting top priorities and holding regular conversations about progress. As a result, OKRs are fully adopted, goal communication happens frequently, and employees are more focused, aligned and engaged—enabling the company to innovate more rapidly.

BMW

Uwe Higgen

Managing Partner