Case Study: Twilio boosts employee performance and retention with BetterUp coaching

Twilio leveraged BetterUp to boost performance by up to 47%

Twilio, a fast-growing technology company, needed to build a future-ready workforce that could maintain high performance through rapid change. To support its employees and managers, Twilio partnered with BetterUp and used Whole Person™ coaching, including 1:1 Coaching, Specialty Network, and On-Demand Coaching.

BetterUp rolled out coaching across Twilio’s 8,000+ employees, aligning it to leadership behaviors and company goals. The program helped drive measurable gains: coached employees were 32% more likely to be rated highly in performance reviews and 32% more likely to be promoted, while coached managers were 47% more likely to receive high performance ratings and 36% more likely to be promoted. BetterUp coaching also improved retention, making coached employees 5X more likely to stay, with coached managers and executives seeing 6.75X higher retention.

Twilio