Case Study: Union Square Hospitality Group achieves streamlined, low-cost website management with BentoBox

Why Danny Meyer’s restaurant group loves BentoBox templates

Union Square Hospitality Group (USHG) struggled with a patchwork of agency-built restaurant sites and multiple CMS backends that were costly to maintain, slow to update, and often lacked restaurant-specific design and budget awareness. Looking for simplicity, faster build times, and lower ongoing costs, USHG evaluated BentoBox’s hospitality-focused website templates and chose to move several concepts to BentoBox templates.

BentoBox implemented template-based sites (starting with North End Grill), providing a streamlined backend, faster setup, automatic upgrades, and hands-on support that reduced reliance on expensive hourly agency fixes. The switch let USHG keep distinctive branding while cutting ongoing maintenance complexity and avoiding what they estimate could be up to 15x the cost of custom builds; BentoBox reports over 95% of restaurants on its platform opt for a personalized hospitality template.

Union Square Hospitality Group

Lauren Hobbs

Marketing Director