Case Study: Butterfunk Kitchen handles Top Chef–driven surge and boosts online bookings with BentoBox

How appearing on Bravo’s Top Chef has impacted their restaurant, their website and more

Butterfunk Kitchen, a small Brooklyn Southern restaurant run by Chef Chris Scott and Eugenie Woo, faced a sudden surge in customer interest after Chef Scott appeared on Bravo’s Top Chef. To prepare for the extra exposure and present the restaurant more professionally online, they switched their website over to BentoBox as part of their ramp-up alongside staffing and training adjustments.

BentoBox redesigned and hosted Butterfunk Kitchen’s site to better showcase the brand and handle increased traffic, helping the team manage the publicity from Top Chef. The results were immediate: the 28-seat restaurant began doing roughly 110 covers per night with wait times approaching two hours, stronger social engagement, and a more polished online presence — while the owners continue to adapt operationally to the rapid growth.

Butterfunk Kitchen

Chris Scott

Owner