Case Study: H-Town Restaurant Group achieves centralized control and new online revenue with BentoBox

After struggling with its website vendor, the group made famous by Hugo Ortega took ownership & started to flourish

H-Town Restaurant Group, the Houston-based group behind concepts like Backstreet Cafe, Hugo’s, and Xochi, was struggling with an outdated website setup managed by a distant contractor. The result was slow menu updates, inconsistent design, limited ownership, and a need for a centralized platform that staff could manage more easily. It turned to BentoBox for restaurant websites, events management, and takeout & delivery.

BentoBox helped H-Town launch and manage branded websites with a user-friendly system for menus, inventory, reporting, pop-up alerts, and online commerce. The vendor also supported direct online ordering, pre-ordering, catering, and merch sales, creating new revenue streams and a more cohesive guest experience. The impact has been strong, including $1.4 million in direct online ordering revenue and $515,000 in total online catering revenue, including $134,000 during the 2021 holidays.

H-Town Restaurant Group

Taj Walker

Director of Human Resources & IT