Case Study: Marks & Spencer engages 70,000+ employees with Benefex reward and benefits strategy

How to use reward and benefits to engage over 70,000 employees

Marks & Spencer faced the challenge of engaging over 70,000 employees across its 536 UK retail stores with a unified benefits strategy. The company needed to align its reward program with its core sustainability initiative, Plan A, while also reaching a large offline workforce. They partnered with Benefex to develop a new scheme with a strong reward brand and an effective communications plan to connect with all employees.

Benefex implemented a comprehensive online portal called 'Choices' for total reward statements and benefits enrollment, which included Plan A-aligned options like a bikes-for-work scheme. The solution was supported by a multi-channel communications strategy utilizing Yammer, roadshows, and reward champions to engage employees without computer access. Benefex helped achieve significant results, including a 100% increase in holiday purchase and 50% of the UK workforce registering for retail discounts.

Marks & Spencer