Case Study: Samsung achieves 30% better retail execution compliance with BeMyEye

Samsung improves retail execution compliance by 30% with BeMyEye

The customer, Samsung, faced a challenge in ensuring perfect retail execution and compliance across its stores during crucial new product launches. They needed an objective and cost-effective way to measure launch effectiveness across multiple territories to maximize their trade investment and demonstrate a strong ROI. To address this, they partnered with the vendor BeMyEye.

BeMyEye implemented a solution to monitor a defined set of KPIs across a representative sample of stores in 11 countries. This provided Samsung with near-real-time, actionable insights into retail execution compliance and brand recommendation rates. As a result of using BeMyEye's service, Samsung improved retail execution compliance by 30% and saw a 70% improvement in brand recommendation rate.

Samsung